Brand identity consists of the visible elements of a brand, such as logo, brand name and color, that represent and distinguish the brand in consumers’ minds.
![Poster, opinion and diversity with speech bubble thinking about news poll vote on review board. Tea](https://cdn.gosocialproof.com/images/poster-opinion-and-diversity-with-speech-bubble-thinking-about-news-poll-vote-on-review-board-tea-1-748x748.jpg.webp)
6 Basic Types of Social Proof
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.