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Articles and news about marketing, social proof and boosting your sales.

Social Proof
Marketing

6 Basic Types of Social Proof

There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.

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Customer Experience, Review Concept. Five yellow stars excellent rating in frame on yellow
Marketing

The Power of Customer Reviews

Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.

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