A conversion rate is the percentage of visitors to a website or landing page who complete a desired action, such as:
- Making a purchase
- Submitting a form
- Engaging with an online chat
- Signing up for a subscription
- Upgrading their service
Social Proof: Why We Look to Others For What We Should Think and Do
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.
