A conversion rate is the percentage of visitors to a website or landing page who complete a desired action, such as:
- Making a purchase
- Submitting a form
- Engaging with an online chat
- Signing up for a subscription
- Upgrading their service
A conversion rate is the percentage of visitors to a website or landing page who complete a desired action, such as:

Winning more deals is a top priority for most businesses, but getting to where you want to be isn’t always easy. A lot goes into winning more deals, but perhaps the most important is your website.

Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.

When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.