Customer personas are archetypal representations of existing subsets of your customer base who share similar goals, needs, expectations, behaviors and motivation factors. Personas are powerful tools that aid in marketing and customer experience planning, as they offer insight into what customers want and how they will engage. Personas are used to design messaging, customer journeys, service experiences and product features to meet customer expectations and needs.
The Power of Customer Reviews
Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.
