Social media marketing is the use of social media platforms to connect with audiences to build the company’s brand, increase sales and drive website traffic. This involves paid, owned, and earned media efforts, including publishing great content on social media profiles, listening to and engaging with followers, analyzing results and running social media advertisements.
Using Social Proof to Boost Sales
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.
