Social media marketing is the use of social media platforms to connect with audiences to build the company’s brand, increase sales and drive website traffic. This involves paid, owned, and earned media efforts, including publishing great content on social media profiles, listening to and engaging with followers, analyzing results and running social media advertisements.
The Power of Customer Reviews
Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.