Social media marketing is the use of social media platforms to connect with audiences to build the company’s brand, increase sales and drive website traffic. This involves paid, owned, and earned media efforts, including publishing great content on social media profiles, listening to and engaging with followers, analyzing results and running social media advertisements.
Social Proof: Why We Look to Others For What We Should Think and Do
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.
