Event marketing is a strategy that includes live and/or virtual promotional events where audiences interact with a product or brand face-to-face; or they engage with a meeting solutions platform via polls, chat boxes, social networking and discussion features.

12 Things You Must Do To Win More Deals Using Case Studies & Social Proof
Winning more deals is a top priority for most businesses, but getting to where you want to be isn’t always easy. A lot goes into winning more deals, but perhaps the most important is your website.