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The Power of Customer Reviews

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Customer Experience, Review Concept. Five yellow stars excellent rating in frame on yellow

Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.

Good reviews can put you way ahead of your nearest competitor.

Plus, reviews are a worldwide norm. Shoppers expect to see reviews about your company while they shop.

Emotion face symbol on wooden cube blocks. Service rating, ranking, customer review
Emotion face symbol on wooden cube blocks. Service rating, ranking, customer review
  1. 91% of millennials trust reviews as much as recommendations from friends and family.
  2. 83% of people trust reviews over advertising.
  3. 90% of users need less than 10 reviews to form an opinion about a business.
  4. Users browsing on mobile are 127% more likely to make a purchase decision than those browsing on a desktop.
  5. More than half of consumers won’t use a business if it has less than a 4-star rating.
  6. In 2018, 53% of Americans considered product reviews and ratings crucial in their online shopping experience.
  7. 82% of users specifically seek out negative customer reviews.
  8. 56% of users suffer from FOMO or “fear of missing out.”
  9. The average consumer reads 10 customer reviews before making a purchase decision.
  10. After reading a review, 50% of consumers will visit the companies website.
  11. 82% of Americans say they seek recommendations from friends and family before making a purchase.
  12. 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business.
  13. Shoppers across all age ranges expect an average of 112 reviews per product when they search online.
  14. Buyers require an average of 40 online reviews before believing a business’s star rating is accurate.
  15. 83% of users think reviews older than 3 months aren’t relevant anymore.
  16. 73% of people prefer to see written reviews over star ratings.
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