Inbound marketing is an approach that leverages “pull” techniques such as content marketing, social media and search engine optimization to attract customers and prospects to a brand’s products and services. It empowers them through useful, relevant information and experiences that help them solve a problem.
Using Social Proof to Boost Sales
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.