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Using Social Proof to Boost Sales

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Using social proof in your marketing strategy is vital to helping your business increase its sales.

Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.

Group of happy friends during shopping
  1. 97% of consumers look at reviews before purchasing.
  2. Testimonials can increase conversion rates on sales pages by 34%
  3. 50% of consumers’ next step after reading a good review is to visit the brand’s website.
  4. A single good review can increase conversions by a whopping 10%!
  5. Using FOMO (fear of missing out) can boost your conversions by 40%-200%.
  6. Online product reviews about a specific product can increase conversion rates by 270%.
  7. Customers would spend 31% more on a business with good reviews.
  8. Having at least 5 reviews causes purchase likelihood to increase by a factor of nearly 4X.
  9. Higher priced items need at least 5 reviews to see maximum conversion impact.
  10. Lower-priced items only need 2-4 reviews to see a noticeable impact.
  11. Purchase likelihood increases by 15% when reviews are written by a verified customer than a random person.
  12. Shoppers age 18-24 expect an average of 203 reviews per product page.
  13. The likelihood of purchase peaks at a star rating of 4.0 – 4.7, then decreases as the rating gets closer to 5.0.
  14. 88% of buyers are influenced in their buying decision by reviews.
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