A marketing channel is the people, organizations and activities that make goods and services available for use by consumers. It transfers the ownership of goods from the point of production to the point of consumption. Examples include trade shows, industry events, targeted emails, outbound calling, display advertising and direct sales.
The Power of Customer Reviews
Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.
