Proximity marketing is a tactic that allows marketing leaders to target potential consumers with advertising content based on their current location. Proximity marketing is facilitated using technology such as Bluetooth beacons, WiFi, geofencing, near-field communications (NFC) and QR codes. Retail outlets and restaurants are big users of proximity marketing.
Using Social Proof to Boost Sales
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.