Proximity marketing is a tactic that allows marketing leaders to target potential consumers with advertising content based on their current location. Proximity marketing is facilitated using technology such as Bluetooth beacons, WiFi, geofencing, near-field communications (NFC) and QR codes. Retail outlets and restaurants are big users of proximity marketing.
6 Basic Types of Social Proof
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.
