A conversion rate is the percentage of visitors to a website or landing page who complete a desired action, such as:
- Making a purchase
- Submitting a form
- Engaging with an online chat
- Signing up for a subscription
- Upgrading their service
Using Social Proof to Boost Sales
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.
