Customer loyalty is the degree to which a customer is likely to continue doing business with an organization. Loyalty builds up over multiple interactions and is the result of customer satisfaction, positive customer experiences and the value realized from using the organization’s goods or services. Customer loyalty also drives existing customers to select one company’s products or services over its competitors, yielding collateral benefits for retention, growth and brand advocacy.
The Power of Customer Reviews
Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.
