Inbound marketing is an approach that leverages “pull” techniques such as content marketing, social media and search engine optimization to attract customers and prospects to a brand’s products and services. It empowers them through useful, relevant information and experiences that help them solve a problem.
Social Proof: Why We Look to Others For What We Should Think and Do
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.
