Inbound marketing is an approach that leverages “pull” techniques such as content marketing, social media and search engine optimization to attract customers and prospects to a brand’s products and services. It empowers them through useful, relevant information and experiences that help them solve a problem.
6 Basic Types of Social Proof
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.
