Glossary

Inbound Marketing

What is Inbound Marketing?

Inbound marketing is an approach that leverages “pull” techniques such as content marketing, social media and search engine optimization to attract customers and prospects to a brand’s products and services. It empowers them through useful, relevant information and experiences that help them solve a problem.

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6 Basic Types of Social Proof

There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.

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Convert more visitors into leads, demos, and sales with Social Proof

Add smart, attractive and converting social proof notifications to your website or online store, boost conversions and sales.