Marketing benchmarking is the measurement of how a company, brand or product is performing, either compared to competitors or against best practices in the market. Marketers can compare data against their competitors to identify areas of strength and where targeted improvement is needed, especially areas such as:
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.
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