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Glossary

Marketing Benchmarking

What is Marketing Benchmarking?

Marketing benchmarking is the measurement of how a company, brand or product is performing, either compared to competitors or against best practices in the market. Marketers can compare data against their competitors to identify areas of strength and where targeted improvement is needed, especially areas such as:

  • Brand recognition, loyalty and maturity
  • Customer conversion
  • Campaign performance
  • Digital channel performance
  • Market share
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6 Basic Types of Social Proof

There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.

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Convert more visitors into leads, demos, and sales with Social Proof

Add smart, attractive and converting social proof notifications to your website or online store, boost conversions and sales.