Marketing benchmarking is the measurement of how a company, brand or product is performing, either compared to competitors or against best practices in the market. Marketers can compare data against their competitors to identify areas of strength and where targeted improvement is needed, especially areas such as:
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.
Winning more deals is a top priority for most businesses, but getting to where you want to be isn’t always easy. A lot goes into winning more deals, but perhaps the most important is your website.
Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.
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