Glossary

Marketing Key Performance Indicators (KPIs)

What is Marketing Key Performance Indicators (KPIs)?

Marketing key performance indicators (KPIs) are specific, numerical marketing metrics that measure progress toward a defined goal within marketing channels. Examples include:

Unique website visitors
Cost per lead
Form conversion rate
Marketing qualified leads generated
Marketing-generated sales qualified leads
Cost per sales qualified lead
Closing rate
Customer retention
Marketing return on investment

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Glossary

Marketing Key Performance Indicators (KPIs)

What is Marketing Key Performance Indicators (KPIs)?

Convert more visitors into leads, demos, and sales with Social Proof

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