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Glossary

Marketing Strategy

What is Marketing Strategy?

A marketing strategy is a plan designed to achieve a defined marketing goal, generally to reach a particular audience of consumers and convert them into customers.

Social Proof

6 Basic Types of Social Proof

There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.

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Convert more visitors into leads, demos, and sales with Social Proof

Add smart, attractive and converting social proof notifications to your website or online store, boost conversions and sales.