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Glossary

Marketing Technology

What is Marketing Technology?

Marketing technology (also known as martech) is a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations. Martech solutions focus on content and customer experience, advertising, direct marketing, marketing management and marketing data and analytics.

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6 Basic Types of Social Proof

There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.

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Convert more visitors into leads, demos, and sales with Social Proof

Add smart, attractive and converting social proof notifications to your website or online store, boost conversions and sales.