Marketing technology (also known as martech) is a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations. Martech solutions focus on content and customer experience, advertising, direct marketing, marketing management and marketing data and analytics.
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Social Proof: Why We Look to Others For What We Should Think and Do
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.