Search
Close this search box.
Glossary

Net Promoter Score

What is Net Promoter Score?

Net Promoter Score (NPS) is a KPI used to assess overall customer satisfaction and how likely customers are to recommend a company to a peer or colleague. The score is derived from the response to a single question: “How likely is it that you would recommend our offering (product, service or company) to a friend or colleague?” This is scored on a scale of 0 (not at all likely) to 10 (extremely likely). The metric is typically calculated as the percent of promoters (those scoring 9 or 10) minus the percent of detractors (those scoring 0 through 6). Net Promoter Score and NPS are registered trademarks of Bain & Co., Fred Reichheld and Satmetrix Systems.

Convert more visitors into leads, demos, and sales with Social Proof

Add smart, attractive and converting social proof notifications to your website or online store, boost conversions and sales.