A niche market is one in which there are few providers of a product or service.
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.
Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.
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