Programmatic advertising enables marketers to target audiences using more detailed parameters. Technologies such as programmatic advertising platforms provide access to dozens of third-party data vendors that provide segments (called audiences) for ad targeting at a cost. These are especially useful in account-based marketing programs.
Social Proof: Why We Look to Others For What We Should Think and Do
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.
