Word of mouth, also known as customer advocacy, is the act of customers spreading positive or negative opinions about a company’s products, services or brand.
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.
Boost Your Sales & Leads with Social Influence
