CPM is the cost per thousand advertising impressions, or views of an advertisement by a person. A $1 CPM means that the price of 1,000 advertising impressions is one dollar. The term “CPM” is used across digital and traditional media. It is also known as “cost per mille.”
6 Basic Types of Social Proof
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.
