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Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.
Boost Your Sales & Leads with Social Influence
