Ad targeting is an approach where advertisers focus on reaching specific audiences, often based on demographics, psychographics and buying and browsing behavior.
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.
Boost Your Sales & Leads with Social Influence
