A customer journey is a tool that helps marketers understand the series of connected experiences that customers desire and needs — whether that be completing a desired task or traversing the end-to-end journey from prospect to customer to loyal advocate.
6 Basic Types of Social Proof
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.
