Information architecture refers to the enterprise architecture (EA) activities that define a company’s business information assets, as well as the assets’ sources, structure, classification and associations. Information architecture enables understanding and utilizing enterprise data and analytic assets to achieve desired business outcomes.
6 Basic Types of Social Proof
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.