Information architecture refers to the enterprise architecture (EA) activities that define a company’s business information assets, as well as the assets’ sources, structure, classification and associations. Information architecture enables understanding and utilizing enterprise data and analytic assets to achieve desired business outcomes.
Social Proof: Why We Look to Others For What We Should Think and Do
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.
