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Glossary

Information Architecture

What is Information Architecture?

Information architecture refers to the enterprise architecture (EA) activities that define a company’s business information assets, as well as the assets’ sources, structure, classification and associations. Information architecture enables understanding and utilizing enterprise data and analytic assets to achieve desired business outcomes.

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6 Basic Types of Social Proof

There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.

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Convert more visitors into leads, demos, and sales with Social Proof

Add smart, attractive and converting social proof notifications to your website or online store, boost conversions and sales.