A landing page is a webpage that is targeted to a specific marketing promotion. Users are typically directed to the landing page via an SEO search result, marketing email or social media post. A landing page is an essential component of lead generation campaigns.
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6 Basic Types of Social Proof
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.