A landing page is a webpage that is targeted to a specific marketing promotion. Users are typically directed to the landing page via an SEO search result, marketing email or social media post. A landing page is an essential component of lead generation campaigns.
Social Proof: Why We Look to Others For What We Should Think and Do
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.