Lead generation is the process of collecting a set of contacts from prospective buyers with a goal to nurture and qualify them as sales opportunities to grow the business.
![](https://cdn.gosocialproof.com/images/AVFHxiDHTCQpjPDNqqqkSlrIdD5VANfW4Bz4w1Bl.jpg)
The Power of Customer Reviews
Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.