A marketing channel is the people, organizations and activities that make goods and services available for use by consumers. It transfers the ownership of goods from the point of production to the point of consumption. Examples include trade shows, industry events, targeted emails, outbound calling, display advertising and direct sales.
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Using Social Proof to Boost Sales
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.