Native advertising is paid media designed to blend in with its surrounding editorial context by matching stylistic and/or thematic elements. It includes paid content marketing formats, such as advertorials and sponsored content. It also takes the form of display or video ads in standard formats that appear in a news feed or social feed.
Using Social Proof to Boost Sales
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.