Native advertising is paid media designed to blend in with its surrounding editorial context by matching stylistic and/or thematic elements. It includes paid content marketing formats, such as advertorials and sponsored content. It also takes the form of display or video ads in standard formats that appear in a news feed or social feed.
6 Basic Types of Social Proof
There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.