Native advertising is paid media designed to blend in with its surrounding editorial context by matching stylistic and/or thematic elements. It includes paid content marketing formats, such as advertorials and sponsored content. It also takes the form of display or video ads in standard formats that appear in a news feed or social feed.
The Power of Customer Reviews
Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.
