Programmatic advertising enables marketers to target audiences using more detailed parameters. Technologies such as programmatic advertising platforms provide access to dozens of third-party data vendors that provide segments (called audiences) for ad targeting at a cost. These are especially useful in account-based marketing programs.
Using Social Proof to Boost Sales
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.
