Programmatic advertising enables marketers to target audiences using more detailed parameters. Technologies such as programmatic advertising platforms provide access to dozens of third-party data vendors that provide segments (called audiences) for ad targeting at a cost. These are especially useful in account-based marketing programs.
Winning more deals is a top priority for most businesses, but getting to where you want to be isn’t always easy. A lot goes into winning more deals, but perhaps the most important is your website.