Retargeting is the use of website trackers to target visitors elsewhere — for example, with display ads or email marketing — and lure them back to complete the conversion.

12 Things You Must Do To Win More Deals Using Case Studies & Social Proof
Winning more deals is a top priority for most businesses, but getting to where you want to be isn’t always easy. A lot goes into winning more deals, but perhaps the most important is your website.

