There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.
Winning more deals is a top priority for most businesses, but getting to where you want to be isn’t always easy. A lot goes into winning more deals, but perhaps the most important is your website.
Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.
Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.
When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.