6 Basic Types of Social Proof

There are six types of social proof that you’ll see, well, pretty much everywhere. Choose one type to use in your baseline variant. You’ll want to choose the type you use based on your specific industry and goal.
12 Things You Must Do To Win More Deals Using Case Studies & Social Proof

Winning more deals is a top priority for most businesses, but getting to where you want to be isn’t always easy. A lot goes into winning more deals, but perhaps the most important is your website.
The Power of Customer Reviews

Using customer reviews in your marketing strategy is a powerful tool. Not only does it help buyers in their purchase decisions, but it gives them a reason to trust your company.
Using Social Proof to Boost Sales

Before making a buying decision, almost every shopper will seek out reviews to see if previous customers are happy with your products and make sure you’re the right company for them.
Social Proof: Why We Look to Others For What We Should Think and Do

When we feel uncertain, we all tend to look to others for answers as to how we should behave, what we should think and what we should do.